AIARS has now become a leading taxi media company. Our state of art 3G based touch screen technology to transform advertising effectiveness for its clients has made us popular amongst the big players in the market. Now we grow every day by making the advertising experience more involving, more interactive for our consumers and clients.
On the forth, our prime focus is set to install interactive touch screen system for headrests in taxis. Passenger Taxis offer a unique opportunity to capture a highly desirable, affluent demographic, when they have little else to do but sit back and be entertained or informed.
Conventional media to corporate media
It’s now time to teleport from conventional media to largely spread ad network media. There is contrast between Conventional media and current media of advertisement as the conventional media platform has limited capacity to finely target an audience.
Advertisers seeking the top tier of consumers, say the upper 20% by family income. For most conventional media (TV, print, traditional outdoor) this is a difficult audience to concentrate and avoid wastage (reach of people not inside the target audience.)
Further, conventional media, with virtually no interactivity, have low involvement and only limited choice compared to interactive media, hence awareness and recall scores are much lower. As a result, response rates are often small, even when millions are spent on expensive campaigns.
AIARS's interactive system is touch-sensitive, color LCD screen installed in the back of the taxicab headrest. The AIARS system creates dialogues between advertisers and consumers by providing entertainment, information and unique interactive experiences. It can also be coupled with SMS/MMS technology or we can collect email addresses or telephone numbers to gain further information. We can also drive sales response with mobile couponing and downloads.
Integration Advertising and Softer Promotional stuff
There are multiple sections or advertising for cab ads. The interactive touch screen is divided into two sections. The Theatre comprises a video loop, corresponding approximately to the length of the average taxi ride in our cities, so the passenger will see all of the content on the loop during their trip.
1. Paid television commercials.
2. Soft promotional material (because viewers tune out over time if it is purely hard advertising)
3. Lucrative schemes and promotions.
Consumers are at liberty to choose what interest them:
All screens have touchable icons for interactions, pressing these icons will lead to corresponding interactive flash program. The first is usually a guide to what's happening in the local city and the last is always a volume/on-off control. Features include the following:
1. Giving consumers choice and control is fundamental to our business model.
2. No aim to "push" a specific ad on the viewer, but to let them select what is of interest.
3. The range of material from which to choose. Our experience has shown that this dramatically raises the level of consumer use and involvement.
4. Faxable and Customized for Client and Consumer Needs.
Growth and number of taxi ads can target a huge area and can be deployed limitlessly. Taxi advertising can reach huge numbers of people, who tend to be adult, white collar and affluent. Sitting in a taxi for an average of 20 to 40 minutes they often have nothing to do to amuse them and then advertising will serve a purpose to them all. Often! Research shows recall of the advertising is very high which one see for an average of 25 minutes and alternatively a large percentage respond to ads.
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